
THINK ABOUT WHAT YOU
could THINK ABOUT WHEN
YOU’RE NOT THINKING
ABOUT WEEDS.
IF YOU HAVE A YARD OR A PATIO,
YOU’VE THOUGHT ABOUT WEEDS.
And that’s a shame because your outdoor space is supposed to be an escape from all the thinking in your life.
That’s where Roundup comes in. It kills weeds and frees up your brain to think about all the weird, wonderful things a brain is supposed to think about. Like beluga whales. Or jean jackets. Or chicken cacciatore. The possibilities are endless. Just think about what you could think about when you’re not thinking about weeds.
our 360 campaign featured tv, ola, dynamic radio, and lots of other weird media placements we can’t remember.
Creative Directors:
Pat Harrington
Lisa Della Piana