THE KFC SAUCE SERVE TRUCK
A SOFT SERVE TRUCK? NO.
A “SAUCE” SERVE TRUCK? YES!
Summer 2024 was the Summer of Sauce. Wendy’s launched Saucy Nuggs. Popeye’s followed up with new Boneless Sauced Wings. So did Wingstop.
With the re-release of their Saucy Nuggets with three new flavors, KFC needed a big idea to stand out from the saucy crowd. So, we reimagined a summer classic designed in a way only KFC could pull off.
The Sauce Serve Truck was a first of its kind serving up
freshly fried nuggets with five saucy flavors on tap.
The truck had its own saucy hats, tees, and merch all designed as an homage to the classic Ice Cream truck.
We even created our own jingle, drawing in crowds from speakers shaped like buckets.
The truck traveled over 3,100 miles, serving up saucy nuggets all the way from the Big Apple to the Big House.
It was the Summer of Sauce at KFC.
And the drip never quit.
Group Creative Director:
Enrique Camacho
Creative Directors:
Kelly Nichols
Pat Harrington
Social Art Director:
Jessica Navarrette
Social Copywriter:
Nick Gonzales
Photographer:
Kelly Nichols