IT’S NOT A PIZZERIA.
IT’S A CHIZZERIA.

TAGS: EXPERIENTIAL, SOCIAL, BRAND ACTIVATION

The Chizza.

Fried Chicken topped with marinara, mozzarella, and pepperoni.

It’s weird. It’s intriguing.
But is it Pizza?

To answer that question, we infiltrated the pizza capital of America and secretly opened up the world's first Chizzeria.

Overnight, we turned KFC’s 14th St location into a Chizza Shop disguised as a Pizza Shop. Media, influencers, and thousands of New Yorkers flocked to the Chizzeria for free food, free merch, and lots of tasty content opportunities.

WE COMPLETELY TRANSFORMED AN EXISTING KFC LOCATION INTO A “CLASSIC” CHIZZERIA.

Complete with “celebrity photo wall”, a sticker machine, custom branding, all new packaging, a complete exterior takeover including a mural, and a head-to-toe temporary remodel. All in service of tricking Pizza diehards into becoming Chizza converts.

Click through for before and afters

We sold out in a day and a half. Someone got a tattoo of our chizza mascot.
And we ALWAYS had a steady line around the block.

We poured so much thought into every detail of the space to make it irresistible for visitors not to capture content. it not only showed in the space, but in the public and internet’s reaction to it.