LIVE VICTORIOUSLY.

DON’T SAVE THE GOOD STUFF FOR JUST THE BIG OCCASIONS.

We pitched and won the Grey Goose business in late 2018. To rebrand the classic vodka as something not-so-stuffy, we coined a new rallying cry - “Live Victoriously”.

To Live Victoriously is to treat yourself like you are the special occasion, worthy of only the very best, and to celebrate both the big and the small moments as lifelong memories in the making.

tHE WORK KICKED OFF A COMPLETE REBRAND.

The global campaign included over a dozen TV spots, four films about their unique process, plus multitudes of lifestyle and product executions across print, OOH, social, and digital.

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Group Creative Director:
Ian Fairbrother
Brian Leech

Associate Creative Directors:
Pat Harrington
Lisa Della Piana