THOSE PESKY, PESKY FEES.

Frontier got rid of their hidden monthly fees. So to announce that, we took a look at how hidden “fees” have manifested into people’s lives. This campaign earned high praise from every director who pitched the job, such as “the stupidest boards they’ve seen in years,” and “I didn’t know they made commercials this stupid anymore.”

THE THEMES PLAYED THERE WAY INTO SOCIAL AND DIGITAL AS WELL


Group Creative Directors:
Rick McHugh
Kevin Daley

Associate Creative Directors:
Kelly Nichols (Art + Copy)
Alex Smullian