YOU’VE GOT A FRIEND
ON THE DIGITAL FRONTIER.
THE DIGITAL FRONTIER IS A COMPLICATED PLACE.
DON’T GO IT ALONE.
Today's Telecomm industry is a crowded field with shrinking budgets and fewer resources. To stand out, Frontier needed a brand campaign that broke through the clutter in a fresh, memorable way.
Cue the Frontier Balladeer.
An approachable, friendly, human guide - here to help you navigate the often-times confusing digital frontier.
launch video
We launched with a series of dramatizations of everyday internet problems, narrated by our wholesome balladeer.
IN SOCIAL, WE DOVE DEEPER INTO THE CHARACTER AS HE GUIDED HIS AUDIENCE THROUGH COMMON INTERNET WOES.
as the campaign progressed, we moved off the stage and into the streets.
We continued the earnest tone across social, in a slightly slicker environment
Group Creative Directors:
Mike Shaughnessy
Spencer Deadrick
Launch Art/Copy
Kelly Nichols
Pat Harrington
Evolution Art
Kelly Nichols
Evolution Social:
Kelly Nichols (director)
Tanvi Tandon