America runs on dunkin.
We didn’t invent the tagline, but we did carry that chocolate frosted torch for 3+ years at Hill Holliday.
Dunkin’ Donuts (as the OGs call it) was the first brand we worked on as “official” creatives and a great account to cut our teeth in the ad biz. The job also came with unlimited supply of coffee, so we really did run on DD for three plus years.
Below is a collection of work ranging from Print, TV, OLV, and design.
ESPN MAGAZINE - NFL FOOTBALL PREVIEW EDITION
THE COFFEE COACH
Dunkin' Donuts partnership with ESPN's Monday Night Countdown needed to promote mobile ordering on the Dunkin' app. To help coach America through the ins-and-outs of the app, we recruited Jon Gruden to be our official Coffee Coach.
DD PERKS
What happens when you have zero production dollars and four hours to produce something?
You just throw supers up over delicious footage of iced coffee.
TIME TO MAKE THE DONUTS (commercials)
Dunkin’ produces a ton of TV spots (mostly :15s). Below are a few spots we made while on the brand.
DUNKIN’ DELIVERY
Dunkin’ international needed a design exploration for launching their delivery services. Below are a few examples they put into testing.
Group Creative Directors:
Mike Shaughnessy
Jeff Baxter
Chris D’Amico
CW/AD:
Kelly Nichols
Pat Harrington